In mid 2015, I was commisioned by FCB Cape Town to create the artwork for the new Gordon's Dry Gin Campaign.

The idea was to use the technique of paint in water to recreate famous cocktails of which Gin was the foundation.

The following pieces is what we came up with.

Art Direction

Hannes Esterhuyse & Ilse Steenkamp

Artist

Chris Slabber

To see the artwork in their different layouts please go HERE.

For the product shot I had to create an "invisible" cloud to represent the Gin.

I used a mixture of glycerine and canola oil to essentially disturb the water just enough to create a sense of movement.

This was an alternative execution for billboard and point of sale purposes.